Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Tips for Taking on the Tough Questions Article at a glance: A lively debate makes for a memorable interview. Prepare yourself by writing down bullet points. Invest in media coaching. What makes good...
View ArticleHow to Avoid Wardrobe Malfunctions and Other Live TV ‘Oops!’
Article at a glance: Even the pros occasionally stumble on live TV If it happens to you, smile and keep talking. Be conscious of your body movements. It’s bad enough when you stick your foot in your...
View ArticleDon’t be a Stooge When It Comes to Marketing
Article at a glance: If you hire a PR firm, let it do its job. Go ahead and make waves – get noticed! Never believe ‘no one’s interested in you.’ The guys I know are all looking forward to The Three...
View ArticleHaving Trouble Connecting With the Media?
Try These Tips for Tweaking Your Delivery Article at a glance: Don’t use ‘Please read’ as your email subject line. Do your homework before calling or emailing. Respect the journalist’s time. It’s...
View ArticleContent Marketing Can Get You Leads and It’s Free
When I suggest to people that they give away their best tips, tricks and advice for free as a means of marketing themselves, some look at me aghast. “But then why would anyone want to buy my...
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